Digital Platform Concept
Johnson & Johnson Family Care
proposed a strategic concept across the Johnson & Johnson portfolio, creating service and platform ideas rooted in consumer needs. Starting with Baby Care, we identified need-state opportunities and envisioned a New Families platform focused on the First 100 Days, while expanding the J&J Visual Toolkit for future applications.
Icon Guidelines & Assets
Johnson & Johnson Cross-Brand System
Scaled a system of sustainability icons, driving consistency across Johnson & Johnson® Consumer Health brands. Created a unified sustainability communication strategy and ensured each brand could address its unique needs. Leveraging one system allowed for one legal review process, enabling timely approvals allowing the brands to publish communications swiftly.
Listerine
Clinical Solutions PDP Thumbnails
Led visual assets for multi-channel storytelling to launch Listerine Clinical Solutions, establishing repeatable templates for future new product innovations.
INSIGHT
Drives Relevance
DIRECTIONS
Clarity
CONSUMER NEED
Understanding
PLATFORM LINEUP
Showcases specific oral-care solutions
PROFESSIONAL ENDORSEMENT
Drives Brand Trust
KEY CLAIM
Drives purchase intent
INGREDIENTS
Transparency; Drives Benefits
Rue La La
Fashion Storytelling
Conceptualized designs by pulling swipe, building moodboards, producing layouts, type treatments, photography selections, and color, translating retail brands and curated Ecommerce shops into appealing displays.
New York & Company
Marketing Design
Proposed an app merging a digital content experience with the in-store shopping experience for Eva Mendes’s partnership & collections. Designed engaging layouts (web, email, social), elevating UX and campaign consistency to strengthen storytelling across channels.
