Band-Aid Acne Blemish Patches
TikTok Trend to Product Launch
Introduced Band-Aid Acne Patches, expanding the brand into skincare, with packaging designed to align with beauty category cues and differentiate from the bandage portfolio.
Brand Positioning (explored potential partnerships with Neutrogena or Clean & Clear) • Packaging Development
Johnson’s Kids Concept
Halo the Iconic Johnson’s Brand, but Appeal to Kids
Led design strategy and concept development for Johnson’s Kids packaging relaunch (not final). Oversaw character development, illustrations, and overall concept directions.
Process
Winning Concept
Refined Concept
Carefree Concept
Designed for Everyday
We repositioned Carefree Pantyliners from a light period solution to a daily freshness essential. In partnership with R&D and Industrial Design, we created a new round wrapper—portable, shareable, and seamlessly fitting into everyday routines.
Product & Packaging Concept • Color Strategy
Neutrogena
Cellular Boost
A fresh, trend-aligned take on anti-aging for Neutrogena’s entry into the category, designed to appeal to the ‘Confident Ager’ in Western Europe and complement the Light Therapy Mask to drive cross-purchase.
Packaging Development • Premium Printing Technique
Progaine Concept
Holistic to Rogaine, But Make it Stand Out
Exploring a Rogaine adjacent brand, Progaine, offering unisex shampoo and conditioner to fight thinning hair.
Packaging Concept • Visual Territories • Color Strategy
