Neutrogena
Bright Boost
A high-efficacy system with new-to-mass ingredients in unique combinations to address the needs of bright, luminous skin: tone, hydration, exfoliation. Neutrogena’s Bright Boost was designed to compliment it’s sister platform, Hydro Boost. The rose gold color cues the brightening category and differentiated within the mass retail shelf planogram.
Packaging Development • Regional Rollouts (NA, LATAM, EMEA) • Custom Color Development (Components + Carton Printing)
Neutrogena
Cellular Boost
A fresh, trend-aligned take on anti-aging for Neutrogena’s entry into the category, designed to appeal to the ‘Confident Ager’ in Western Europe and complement the Light Therapy Mask to drive cross-purchase.
Packaging Development • Premium Printing Technique
Neutrogena (Concept)
Nth Degree
Leaning into the duality of skin paradoxes and the idea that you simply can have it all (based on the desires of gen-z skincare consumers). Like treating blemishes AND nourishing your skin at the same time. We teamed up with R&D to pitch a concept line from the experts obsessed with decoding skincare. Delivering on the consumer having the best of both worlds.
Concept Development • Storytelling • Brand Architecture
Band-Aid Acne Blemish Patches
TikTok Trend to Product Launch
Introduced Band-Aid Acne Patches, expanding the brand into skincare, with packaging designed to align with beauty category cues and differentiate from the bandage portfolio.
Brand Positioning (explored potential partnerships with Neutrogena or Clean & Clear) • Packaging Development
Johnson’s Kids (Concept)
Halo the Iconic Johnson’s Brand, but Appeal to Kids
Led design strategy and concept development for Johnson’s Kids packaging relaunch (not final). Oversaw character development, illustrations, and overall concept directions.
Process
Winning Concept
Refined Concept
Carefree (Concept)
Designed for Everyday
We repositioned Carefree Pantyliners from a light period solution to a daily freshness essential. In partnership with R&D and Industrial Design, we created a new round wrapper—portable, shareable, and seamlessly fitting into everyday routines.
Product & Packaging Concept • Color Strategy
Progaine (Concept)
Holistic to Rogaine, But Make it Stand Out
Exploring a Rogaine adjacent brand, Progaine, offering unisex shampoo and conditioner to fight thinning hair.
Packaging Concept • Visual Territories • Color Strategy
