Hi, I’m Melinda 👋

I don’t just design brands, I build them.

Throughout my career, I’ve learned that the best brands aren’t built in isolation. They’re the result of deep collaboration—listening, challenging, refining, and rolling up sleeves together. I love being part architect, part builder: helping to shape the strategy that grounds a brand while also diving into the creative craft that brings it to life.

What excites me most is working side by side with the brand experts— marketing partners, R&D scientists, strategists, packaging engineers— to build something bigger than any one person could do alone. Because when the foundation is solid and the collaboration is real, you don’t just create a product. You create a space where people feel invited in, connected, and inspired.